Travel To Merida Privacy Policy

Originally published: June 15, 2021 · Last updated: October 10, 2026

This Privacy Policy explains how Travel Mexico Solo LLC (“we,” “us” or “our”) collects, uses and shares information when you visit TravelToMerida.com (the “Site”).

By using the Site, you agree to the practices described here. If you have questions, contact us at hola@travelmexicosolo.com.

Information we collect

We collect information you give us and information collected automatically when you use the Site.

1. Information you give us

  • Your name and email address when you email us, use a contact form or sign up for our email list.
  • Your name, email address and comment when you leave a comment.
  • Anything else you choose to include in a message to us.

2. Information collected automatically

  • Device and browser details, such as browser type, operating system and screen size.
  • Your IP address and approximate location (city, region or country) based on it.
  • How you use the Site, such as pages viewed, links clicked, time on page and the page that referred you.
  • Cookie IDs, advertising IDs and similar online identifiers.

We do not ask for sensitive information such as payment details, government ID numbers, health information, etc.

How we use information

We use information to run the Site, earn revenue from ads and affiliate links, and improve our content.

  • To operate, maintain and secure the Site.
  • To show ads, including personalized ads, through our advertising partner (see Advertising).
  • To understand how visitors use the Site and improve it (see Analytics).
  • To track affiliate referrals so we earn commissions (see Affiliate links).
  • To reply to your messages and comments.
  • To send our email newsletter if you sign up. You can unsubscribe at any time using the link in any email.
  • To comply with the law and protect our rights.

Advertising

CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here.

Analytics

1. Google Analytics

We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. To see Google’s privacy policy, click here.

2. Microsoft Clarity

We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data. To see Microsoft Clarity’s privacy policy, click here.

Cookies and similar technologies

The Site, our advertising partner, analytics tools and affiliate partners use cookies, pixels, local storage and similar technologies.

They help the Site work, measure traffic, show and measure ads, and track affiliate referrals. Some are set by third parties, whose use is governed by their own privacy policies.

You can block or delete cookies in your browser settings. Some parts of the Site may not work properly if you do.

Affiliate links

Some links on the Site are affiliate links. If you click one and make a purchase or booking, we may earn a commission at no extra cost to you.

Affiliate partners may use cookies to record that you came from the Site. Their privacy policies govern what they collect. See our Disclosure Policy for details.

How information is shared

We share information only as described here.

  • Advertising partners: Raptive and its partners collect online identifiers, device details and browsing activity on the Site to show and measure ads. Under some US state laws, this can count as a “sale” of personal information or “sharing” for targeted advertising.
  • Analytics providers: Google and Microsoft, as described under Analytics.
  • Affiliate partners: as described under Affiliate links.
  • Service providers: companies that host the Site, send our emails or provide similar services for us.
  • Legal reasons: when required by law, or to protect our rights, users or the public.
  • Business transfers: if the Site is sold or transferred, information may go to the new owner.

Your US state privacy rights

Depending on where you live, including California, you may have the following rights over your personal information.

  • Know and access: ask what personal information we have collected about you and how we use and share it.
  • Delete: ask us to delete personal information we collected from you.
  • Correct: ask us to correct inaccurate personal information.
  • Opt out of sale, sharing and targeted advertising: stop your personal information from being sold or shared for targeted advertising.
  • No discrimination: we will not treat you differently for using these rights.

How to opt out of sale or sharing. Click the “Do not sell or share my personal information” link at the bottom of the Site. Your choice applies to the browser and device you use.

Global Privacy Control. We treat a Global Privacy Control (GPC) signal from your browser as a request to opt out of sale and sharing for that browser.

Do Not Track. The Site does not respond to browser “Do Not Track” signals, because there is no common standard for them.

How to make a request. Email hola@travelmexicosolo.com with the subject line “Privacy request” and the right you want to use. We may need to verify your identity before we act on it. You can use an authorized agent, who must show us your written permission. If we deny your request, you can appeal by replying to our decision.

California “Shine the Light.” California residents can ask once a year for information about personal information we disclosed to third parties for their direct marketing. Email hola@travelmexicosolo.com.

Visitors outside the US

The Site is run from the United States, and information may be processed in the US and other countries where our partners operate.

If you are in the European Economic Area, the UK or another region with consent rules, you will see a consent message before personalized ads or optional cookies are used. You can change your choice at any time through that message.

You may have rights to access, correct, delete, restrict or object to the use of your information. Email hola@travelmexicosolo.com to use them. You can also complain to your local data protection authority.

Children, data retention and security

1. Children

The Site is meant for adults. We do not knowingly collect personal information from children under 13, or sell or share the information of anyone under 16. If you believe a child has given us information, email hola@travelmexicosolo.com and we will delete it.

2. Retention

We keep personal information only as long as we need it for the purposes in this policy, or as the law requires. Comments stay until the post or comment is removed. Email list details stay until you unsubscribe.

3. Security

We use reasonable measures to protect information, but no website or online transmission is completely secure.

Changes and contact

We may update this policy. When we do, we will change the “Last updated” date at the top of this page. Questions or requests? Contact hola@travelmexicosolo.com.